virtual and augmented reality

VR vs AR

Although virtual and augmented reality come hand in hand, they are quite different in both technological and business sense. Here is an attempt to examine the VR/AR trend closely and set the two apart.
Reality is lame
VR and AR technologies solemnly take over modern life. Very soon we will be able to feel the image and even get inside a movie, video game or virtual shop. But what is the main difference between these two seemingly similar technologies?
VR devices create a completely new world for users.
Virtual reality is fully created by 3D digital tech and feels real.
AR devices only somehow change the picture of the real world, enhance or "augment" it.
We are now witnessing the beginning of interactive video technologies era, which will totally change consumers experience. Those technologies have been already in use for several years. However, now they are switching from an experiment to a mass market product. Market analyst already predict unbelievable profits for the new technologies field.

2016 is predicted to be a year of huge breakthrough for virtual reality.
Virtual reality for real money
Imagine your girlfriend VR-shopping in an online mall in an Oculus.
Upside: you've got lots of free time. Downside: forget your girlfriend.
Companies predict growth of VR and AR-technologies use, starting from 2016. ABI research forecast massive AR and VR-gadget development, which production will increase by 65 million items in 5 years. AR and VR products market will reach 150 billion dollars by then. Research companies are talking about huge jump of the figures ( from 108,8 million to 21,8 billion dollars during those 5 years).

DigiCapital estimates that the VR market will be about $30 billion by 2020. Apart from Oculus and Cardboard, there are other producers of VR helmets on the market, such as Samsung with its Gear VR, compatible only with its own devices. There is also a wide range of controllers and accessories competing with Oculus devices.

Things we believed were futuristic now become part of our reality. Users nowadays are sure that VR will be actively used in smartphones for presenting visual information. Most users find appliance of VR to shopping areas most attractive. Half of the questioned customers would like to have a 3D avatar to try on clothes in online shops.
An argument for augmented reality
Modiface needs only your selfie to get magic working. Couldn't really see much make up with a VR helmet on, could you?
AR is probably not as cool as a fully virtual reality, however, it is technologically less demanding - and more convenient for users. Oftentimes just a smartphone or tablet is enough to enjoy the new looks of your face, body or surroundings.

We are still very much in the early days of augmented reality, but some major brands have already appreciated its marketing power. American Apparel gave its customers unique shopping experience, with the help of its augmented reality app. Customers were able to scan items in stores and view it in different colours, read reviews on the product and buy it online. Another branded AR app is Modiface, which lets users apply, modify and reapply makeup and hairstyle over and over with no harm and risk. Using AR as a marketing tool is highly engaging, entertaining and perfect for getting feedback from customers. Moreover, it is bridging the gap between bricks and clicks shopping.

Nowadays Meta devices allow us to get some simple experience with minimal functionality. However, in the long run, this technology has a potential to replace traditional brick boutiques and salons with VR shops. For example, a jewelry store can be replaced by an augmented reality jewelry app with a try on feature - just like our new Say Yes! Engagement rings app.

Check it out here -
Did you like this article? More to come!
We're updating our blog weekly. Subscribe to get posts!