AR is probably not as cool as a fully virtual reality, however, it is technologically less demanding - and more convenient for users. Oftentimes just a smartphone or tablet is enough to enjoy the new looks of your face, body or surroundings.
We are still very much in the early days of augmented reality, but some major brands have already appreciated its marketing power. American Apparel gave its customers unique shopping experience, with the help of its augmented reality app. Customers were able to scan items in stores and view it in different colours, read reviews on the product and buy it online. Another branded AR app is Modiface, which lets users apply, modify and reapply makeup and hairstyle over and over with no harm and risk. Using AR as a marketing tool is highly engaging, entertaining and perfect for getting feedback from customers. Moreover, it is bridging the gap between bricks and clicks shopping.
Nowadays Meta devices allow us to get some simple experience with minimal functionality. However, in the long run, this technology has a potential to replace traditional brick boutiques and salons with VR shops. For example, a jewelry store can be replaced by an augmented reality jewelry app with a try on feature - just like our new Say Yes! Engagement rings app.
Check it out here - tryon.guru/engagement