AR and VR are changing everything, simply by proposing entirely new channels and platforms for retailers. With the use of these technologies retailers now have unlimited marketing potential.
Retail space is one of the most substantial opportunity to influence consumer`s purchasing decisions to buy and brands should start acting now until it`s too late.
Sports brands like Nike, New Balance are showing customers how the workout apparel moves on an athlete's body, or how a famous golfer tests out clubs by using a customized augmented reality. Thanks to AR and VR, customers can plunge themselves into the story of a sports product, discover where the leather from training shoes is made, or how to use workout equipment properly from a top sportsman.
Lowe's has installed "Holoroom" kiosks
in 19 stores across the country, which apply virtual reality to home design, and is preparing the launch of an augmented reality app.