Paradigm shift happened with penetration of technologies in our lives. For baby boomers it was a nice bonus, interactive things which sometimes make life easier. For their children though, known as millennials, or generation Y, technologies are integral part of living. Those who were born between 1980 and 2000 check their screens 43 times per day. They have anxiety attacks when they have no Internet connection. They have nightmares about leaving smartphone home. And, by the way, they grow up and earn money. And it's up to you make them spend it on your products and services.