We are not going to delve into these characteristics, but there is one thing that is impossible to deny, millennials are the most plugged-in, digitally connected generation there is. An average millennial spends as many as 22 hours a week on their mobile devices texting, talking and accessing social media. Whether it's good or bad is a discussion for another day, but without any doubt these behavioral patterns of millennials create a huge digital divide between them and other generations, therefore establishing a huge challenge for marketers and companies all over the world who want to reach out to millennial buyers.
Given the amount of time millennials spent with their devices, it's imperative to try to understand their unique attitudes and motivations, it also means that companies should pay a huge attention to the mobile platforms and opportunities which they provide.
So how can brands engage these millennial mindsets?
We've already explained in details what Augmented reality is, and it appears that this technological novelty proves to be a major force for this engagement. AR marketing represents a perfect strategy to reach out to millennials since it invites them to participate and be a part of a greater experience rather than making them passive observers of a dull ad campaign.
It's important to create a memorable encounter that can be talked about, and that is exactly what Augmented Reality promises to deliver.