It is more obvious now that augmented reality will completely take over the mainstream. Facebook has already obtained Oculus and now Snapchat is showing huge interest in the AR field. More and more people using Snapchat are getting into augmented reality.
Snapchat is a crucial part of a revolution where we all live in. It's not just leader of ephemeral messaging but it's already interfering in augmented reality without actually calling it that. For what it's worth, AR technology fundamentally changes the way we do everything: the way we communicate, work, and live. Snapchat is generally bringing augmented reality technology to masses which could unlock a whole new wave of creativity from its users.
Snapchat bought the Vergence Labs-Google glass-like company, and it's been hiring talent from famous companies like Microsoft, Google, Qualcomm, and Nokia. According to Business Insider
, that could be the signal to start looking to further augmented reality technology.
We can surely admit that Snapchat has stepped out as something important and now it's not just another social media platform. Snapchat will definitely be the leader in AR app technology in the nearest future.