Our modern world is half-digital. Whether you noticed the moment it all changed or not, gadgets and the web are integral parts of our lives now. Consumers said their word and business had nothing to do but to follow the trend. If your customers went online, to reach them you need to expand your presence on the Internet. But just being on there is not enough, you need to be digitally smart. Online market offers multiple channels and platforms to reach users. Not all of them are equally effective, not all of them are suitable for certain kind of business. But mobile apps stand out as a uniquely efficient tool.
A mobile app is more simple and interactive than mobile websites, thus, users are more engaged. Moreover, branded apps is a second to none tool to increase users loyalty. According to Ipsos OTX, 52% of mobile users said they more likely to make a purchase after using branded app.
Do not be left behind by competitors who are catching this wave. According to our recent survey, 27% of companies already use branded apps, and 34% are planning to launch one within a year.
"How am I going to make my app noticeable, if so many marketers make them?" No worries, we have a solution for this as well. Augmented reality is that ingredient which can change your branded app from your-one-of-many to unique, interactive and highly engaging. This technology can build up digital content on existing reality. For sure you have already thought of some ways you could use it. Whether it is a virtual changing room in a tablet, neighborhood enhancer or static posters animator in a smartphone. Bravest ideas can turn into reality now with augmented reality technology.
The augmented reality technology has existed for quite a while already, but recently it has faced a massive boom in app development.
Many industries find it useful to build up some digital content onto reality, but the pioneers and leaders in putting augmented reality to work are businesses of beauty industry. Plastic surgeons use it to show patients preview of their face after modifications, stylists use it to offer clients different kind of hairstyles.
A lot of leading nail polish brands got it right about going digital. There are some branded apps on market now.
The idea is already successfully adopted by such industry giants as Sephora, P&G, L'oreal and Sally Hansen.
One of the most popular app of such kind is MakeUp Genius by L'oreal, which lets users try various virtual makeovers. In 2007 its founder, Dr Parham Aarabi, even won the Premier's Catalyst Award for Innovation for this app. It scans your face, and in a couple of clicks you see it with some makeup on. You can also try on different hairstyles and even anti-aging treatment simulation. Available on users personal gadgets and on tablets at stores, it promotes the brand in interactive manner. No need to go to stores and try each product anymore. Saves time and cost for both consumer and producer.
While ModiFace deals with face and makeovers, Sally Hansen's app uses augmented reality to match nail polish shades. All you need to do is catch your hand with a camera and choose a shade. You see which one matches your skin tone, how it looks with your hands shape. Seeing final result convinces users and converts them into buyers straight away.
Another interesting feature of Sally Hansen's app is recommendations it gives based on one's skin tone. Quite useful when there is a choice of 200 shades available. To apply them, users have to keep their arm straight in front of a camera and wait untill nail polish design is applied to the hand image.