Finding a matching engagement ring may be a long and tiresome task, especially if you do it the traditional way - by going around jewelry stores. Most of the younger customers - Generation Y or Millenials - browse marketplaces like AliExpress or Amazon, or search for brand Internet stores before even considering going to a shopping mall.
Over 30% of those who shop online would like to try the products before buying them, others are ok with return policies. When the real ring is not at hand to try on, an AR version - an image or 3D model applied to the image of the customer's hand - will do the trick. Using augmented reality is an easy and innovative way to drive user engagement and sales through m-commerce and e-commerce.
Our studies have shown that users who tried on a ring via AR experience are almost 3 times more likely to click the "BUY" button than those who merely looked at the pictures and read the description. As close as it may be to the real wedding salon or jewelry store experience, augmented reality is key to unlocking mobile and online commerce in retail.
Say Yes! is a mobile engagement and wedding ring marketplace where brands can showcase their precious items and users may choose, try on and buy (or drop a hint to buy) those items. It allows brands to stay in touch with users, promote online sales and reach out to younger customers, who are already the second major spenders in the US.